Welcome to Bellavesti (the "Website"), accessible at https://bellavesti.com. We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website or subscribe to our services. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site or provide us with your information.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect includes:

• Personal Data: Personally identifiable information, such as your email address, that you voluntarily give to us when you subscribe to our newsletter or email magazine. We may also collect style preferences or other information you voluntarily provide (e.g., through quizzes or profile settings, if implemented) to enhance personalization.
• Derivative Data: Information our servers automatically collect when you access the Site, such as your IP address, browser type, operating system, access times, and the pages you have viewed directly before and after accessing the Site. This may also include interaction data regarding our emails (e.g., opens, clicks).
• Tracking Technologies Data: We use cookies and potentially other tracking technologies (like pixels or web beacons) to help customize the Site, improve your experience, and support our affiliate marketing activities.
• Affiliate Link Tracking: We participate in affiliate marketing programs (e.g., Rakuten Advertising, Amazon Associates, ShopStyle Collective, LTK). When you click on affiliate links on our Website or in our emails, a cookie may be placed on your browser by the affiliate network to track any sales for purposes of commissions. These cookies are managed by the respective affiliate networks according to their own privacy policies.
• Analytics: We use cookies for website analytics (e.g., potentially using services like Google Analytics) to understand how visitors interact with the Site in order to improve its functionality and user experience.
• Functionality/Preference Cookies: If applicable, we may use cookies to remember your preferences or choices.

When you access the Site, your personal information (like your email address) is not collected directly through tracking technology unless you voluntarily provide it. Most browsers are set to accept cookies by default. You can remove or reject cookies via your browser settings, but be aware that such action could affect the availability and functionality of the Site.

How We Use Your Information

Having accurate information permits us to provide you with a smooth, efficient, and customized experience. Specifically, we use information collected about you to:

• Send you our personalized email magazine featuring curated luxury fashion items and style advice, tailored based on your provided preferences or interaction data.
• Operate and improve our AI-driven personalization features: We use your email address, interaction data (email opens/clicks, site visits linked through emails), and any explicitly provided preferences to train and utilize AI models. The purpose is to generate personalized product recommendations and style content relevant to your inferred or stated interests.
• Operate our affiliate marketing business model by tracking clicks on affiliate links via cookies managed by affiliate networks.
• Monitor and analyze usage and trends to improve your experience with the Site and our emails.
• Respond to your comments or inquiries (if contact functionality is available).
• Maintain the security and integrity of our Website and services.
• Comply with legal and regulatory requirements.

Legal Basis for Processing Personal Information

We process your personal information based on the following legal grounds:

• Consent: We rely on your explicit consent to send you our email magazine and potentially for the use of certain non-essential cookies. You provide this consent when you subscribe to our email list. You can withdraw your consent at any time (see Section 8).
• Legitimate Interests: We process derivative data and utilize analytics cookies based on our legitimate interest in understanding how our Site and emails are used, improving our services, maintaining security, and operating our affiliate business model effectively. We also rely on legitimate interests for certain aspects of personalization intended to enhance your user experience, provided these interests are not overridden by your data protection rights.
• Contractual Necessity: If future services involve user accounts or transactions, processing necessary data would be based on fulfilling our contract with you.
• Legal Obligation: We may process your information if required to comply with applicable laws or legal processes.

Disclosure of Your Information

We may share information we have collected about you in certain situations:

• By Law or to Protect Rights: If we believe the release of information is necessary to respond to legal process, investigate potential violations of our policies, or protect the rights, property, and safety of others, we may share your information as permitted or required by law.
• Third-Party Service Providers: We share your information with third parties that perform services for us or on our behalf. This includes:
  • Email delivery platforms (e.g., Klaviyo or similar) to send our newsletters.
  • Website hosting providers.
  • Data analytics providers (e.g., potentially Google Analytics).
  • AI technology providers (e.g., potentially using APIs from services like OpenAI or HuggingFace) that assist with processing data for personalization features. These providers are bound by confidentiality agreements and process data according to our instructions or their stated privacy practices relevant to API usage.
• Affiliate Marketing Partners: When you click an affiliate link, you are directed to a third-party merchant's website. These sites have their own privacy policies. The affiliate network (e.g., Rakuten, Amazon) uses cookies to track your activity for commission purposes as per their policies. We do not share your directly provided personal information (like your email address) with merchant sites via these links.
• Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company. You will be notified via email and/or a prominent notice on our Site of any change in ownership or uses of your personal information.

Tracking Technologies (Cookies & Similar)

As mentioned in Section 1, we use cookies for affiliate tracking, analytics, and potentially functionality. We rely on affiliate network cookies to earn commissions, supporting our service. Analytics cookies help us understand site usage. You can control cookies through your browser settings. For more information on how to manage cookies, check your browser or device's help material.

Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we take reasonable steps to secure the information you provide, please be aware that no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against interception or misuse. Any transmission of personal information is at your own risk.

Data Retention

We retain your personal information (email address, preferences) for as long as you remain subscribed to our email list or as necessary to fulfill the purposes outlined in this Privacy Policy (e.g., for analysis based on legitimate interests). We will delete your information upon request or when it's no longer needed for its collected purpose, unless a longer retention period is required or permitted by law. Anonymized or aggregated data may be kept for longer periods for analytical purposes.

Your Rights and Choices

You have certain rights regarding your personal information:

• Access: You can request access to the personal information we hold about you.
• Correction (Rectification): You can request correction of inaccurate or incomplete information.
• Deletion (Erasure): You can request the deletion of your personal information, subject to legal exceptions (e.g., compliance with legal obligations).
• Withdraw Consent / Opt-Out: You may withdraw your consent for email marketing at any time by clicking the "unsubscribe" link included in every email. Withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal.
• Objection: You may object to processing based on legitimate interests under certain circumstances.
• Restriction of Processing: You may request that we restrict the processing of your personal information under certain conditions.

International Users (e.g., GDPR/CCPA):

If you are located in the European Economic Area (EEA), UK, Switzerland, or California, you may have additional rights:

• Data Portability (GDPR/EEA): You may have the right to receive your personal data in a structured, commonly used, and machine-readable format and transmit it to another controller.
• Specific Rights under CCPA (California): California residents may have specific rights regarding access, deletion, and knowledge about the sale or sharing of personal information (Note: Bellavesti does not currently "sell" personal information in the traditional sense, but uses it for operational purposes including personalized advertising via email).

To exercise any of these rights, please contact us using the details in Section 11. We will respond to your request consistent with applicable law.

Policy for Children

We do not knowingly solicit information from or market to children under the age of 13 (or a higher age threshold where applicable by law, such as 16 in the EEA under GDPR unless member state law provides for a lower age). If you become aware of any data we have inadvertently collected from children under the relevant age, please contact us immediately using the information below.

International Data Transfers

Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction. We utilize third-party services (e.g., email platforms, hosting, AI APIs) that may operate globally. We will take steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. For users in the EEA/UK, this may involve using Standard Contractual Clauses or relying on adequacy decisions where applicable for transfers outside the region.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on the Site and updating the "Effective Date" at the top. We may also notify significant changes via email if you are subscribed. You are advised to review this Privacy Policy periodically.

Contact Us

If you have questions, comments, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: privacy@bellavesti.com